Designing for a transit company people ride with every day.
As the sole designer on DASH's marketing and communications team, my work spans everything from dense, information-heavy publications to more playful pieces designed to connect with the community. It's a mix of making sure people have the information they need and finding opportunities to give a little personality to the everyday transit experience.
That range also leaves room for some more ambitious, creative projects. One of my favorites was developing this year's Pride bus wrap. I wanted something with a little more movement and energy than the usual rainbow treatment, drawing inspiration from flowing ribbons and flags to create something colorful, celebratory, and a little more contemporary.
